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What is a Brazilian Keratin Treatment?
BKT is a new technique that was originated in Brazil. It is neither a relaxer nor an activator since both use chemicals to change the texture of your hair. It is a temporary hair smoothing process that uses keratin, a natural substance found in your hair. Recommended for all hair types, including damaged, colored, and highlighted hair, this process is gentle and healthy for your hair, actually repairing damaged hair, leaving it soft, shiny and straight.

Is Simply Smooth keratin treatment a permanent straightener?
No, Simply Smooth Keratin is a temporary smoothing system that will last for approximately 12 to 16 weeks and will leave the hair naturally over time without leaving a regrowth line.

How does this treatment differ from a thermal (Japanese) Straightener?
There is no thio or lye chemical in the product. Therefore no risk of chemical damage to the hair. It does not straighten the hair like the Japanese Straightener.

Does this product contain Formaldehyde?
NO! Simply Smooth Keratin is certified a formaldehyde free product and is tested regularly to ensure a consistent safe and reliable keratin treatment for your hair.

How long is the Simply Smooth Treatment process?
For the Simply Smooth keratin treatment the process will take a minimum of 2 hours depending on the length and volume of your hair.

How long does the Keratin last?
It lasts up to 3-4 months depending on the frequency of time you wash your hair or how well you take care of it. For example, going to the beach or ocean can deactivate the keratin in the hair.

If I overlap previously processed hair, will there be breakage?
No. Simply Smooth is a natural and gentle pure keratin based product that will enhance the condition and strength of your hair.

Who can have the Simply Smooth Keratin Treatment?
Anyone who desires healthy, beautiful, frizz free and controllable hair!

Can I still color or highlight my hair with this treatment?
YES! In fact, you can complete both services on the same day. However if you decide to have a Simply Smooth Keratin Treatment a few days after receiving your color service it is recommended to wait 10 days between services to allow your color to settle.

How soon can I shampoo or wet my hair?
You must wait a minimum of 1 day for the Botanical Keratin to allow the hair to rest and the keratin to cure within the hairs structure before washing your hair for the first time after your treatment.

How often can I have the Simply Smooth Treatment services?
As often as every four weeks, if desired.

Does the treatment have to be applied by a professional hairdresser?
Yes, all salons that provide the Simply Smooth Keratin Treatment service are thoroughly trained Simply Smooth technicians that will ensure the keratin product is applied and sealed evenly throughout the hair.
What is the aftercare of the Keratin?
After 24-hours, you must always use a sulfate-free shampoo, conditioner and styling products, otherwise the Keratin maybe deactivated. We recommend using the Simply Smooth line of products which ensure the longevity of the treatment.

Can I have any of the keratin treatments if I am pregnant or nursing an infant?
NO, Even though the formula is registered a safe formaldehyde free product the manufacturers of Simply Smooth would recommend not to complete a keratin treatment under these circumstances as the product has not been tested on pregnant women or infants.

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